September 18, 2026
The issue of September 18, 2026
Every question from this issue, with the answers, the hints and the reading behind them.
Play the September 18, 2026 issue
House: Gucci · Designer: Tom Ford · Season: Fall/Winter 1995
Fall/Winter 1995 wasn't Tom Ford's first Gucci show, but it was the one that made him. Jewel-toned satin shirts unbuttoned to the sternum, low-slung velvet hip-huggers, and Horsebit loafers with a race-car finish paraded down a runway illuminiated by stars like Kate Moss, Amber Valletta, and Shalom Harlow. Vogue's Sarah Mower called it "one of those hitting-in-the-solar-plexus moments." Tom Ford's Gucci has always looked very "clean" to me. Like, if I wanted to dress nicely to go somewhere, I would think of Tom Ford's Gucci. I guess if you become the standard of looking nice, you're a pretty good designer.
Answer: 2000s
LED scrolling belt buckles were a defining accessory of the mid-2000s "McBling" era (roughly 2003–2008), a maximalist, logo-heavy aesthetic born out of hip-hop's bling culture and reality TV excess; think Von Dutch hats, Ed Hardy, and Juicy Couture tracksuits. Each buckle housed a tiny programmable LED dot-matrix display; tiny buttons on the back let you type in your own name, a phrase, or a message, which then scrolled across the buckle in glowing red or blue text. They snapped onto any standard belt strap, making them an easy, affordable way to stand out at clubs, parties, and under UV blacklight, exactly the kind of flashy, look-at-me accessory the era was built on. I always wondered what happened when the battery ran out. Did people have to charge the belts?
Answer: Linda Evangelista
In 1990, Linda Evangelista told Vogue, "We have this expression, Christy and I: we don't wake up for less than $10,000 a day," a line about herself and Christy Turlington that's gone down as the most quoted (and most misquoted, often rendered as "get out of bed") sentence in modeling history. That same year, all five women on this cover, Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington, and Cindy Crawford, appeared together for the first time, photographed by Peter Lindbergh in New York's Meatpacking District for the January 1990 issue of British Vogue. The image is widely credited with launching the entire concept of the "supermodel": women famous enough to be recognized by first name alone, commanding fees and cultural power that rivaled actual celebrities. It was influential enough that George Michael cast all five in his "Freedom! '90" music video after seeing the cover.
Answer: 1892 years
Edmond Goyard created the "Goyardine" canvas in 1892, inspired by his own family history. The Goyards had been "Compagnons de Rivière," a guild of log drivers who floated firewood down rivers from the Morvan forests to Paris, and the pattern's piled-up dots are meant to evoke stacked logs. The dots also form three chevrons stacked together into the shape of a "Y," the central letter of the Goyard surname. Edmond signed his canvas with his own name in white lettering, just as a painter signs a painting, making him the first Parisian trunk-maker to do so. Unlike Louis Vuitton, Chanel, or Gucci, which all monogram around a founder's initials, Goyard's design leans on a single letter pulled from the middle of the name instead. The canvas itself was also a technical innovation: a waterproof linen-and-cotton weave, lighter and more durable than the plain linen other trunk-makers were using at the time.
Sources: Official Goyard History · Provenance
Vivienne Westwood "Buffalo" Mountain Hat worn by Pharrell at the 2014 Grammy Awards