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September 18, 2026

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The cover of the September 18, 2026 issue
WhosTiki/Who'Studios

The issue of September 18, 2026

Gucci Fall/Winter 1995

Every question from this issue, with the answers, the hints and the reading behind them.

Play the September 18, 2026 issue

Round one — the runway

Gucci · Fall/Winter 1995

Gucci Fall/Winter 1995
Fashion Channel

House: Gucci · Designer: Tom Ford · Season: Fall/Winter 1995

Fall/Winter 1995 wasn't Tom Ford's first Gucci show, but it was the one that made him. Jewel-toned satin shirts unbuttoned to the sternum, low-slung velvet hip-huggers, and Horsebit loafers with a race-car finish paraded down a runway illuminiated by stars like Kate Moss, Amber Valletta, and Shalom Harlow. Vogue's Sarah Mower called it "one of those hitting-in-the-solar-plexus moments." Tom Ford's Gucci has always looked very "clean" to me. Like, if I wanted to dress nicely to go somewhere, I would think of Tom Ford's Gucci. I guess if you become the standard of looking nice, you're a pretty good designer.

Madonna had already worn a look from the collection to accept an award at the 1995 MTV VMAs.
Madonna had already worn a look from the collection to accept an award at the 1995 MTV VMAs.
The look was so influential that by the very next season, designers ranging from Calvin Klein to Gianni Versace to Chanel were all putting out their own versions of the low-slung "hip-hugger" pant, chasing the exact silhouette Ford had just made the hottest thing in fashion.
The look was so influential that by the very next season, designers ranging from Calvin Klein to Gianni Versace to Chanel were all putting out their own versions of the low-slung "hip-hugger" pant, chasing the exact silhouette Ford had just made the hottest thing in fashion.
under his decade-long tenure, Gucci's sales grew by nearly 1,200%, to $3 billion.
under his decade-long tenure, Gucci's sales grew by nearly 1,200%, to $3 billion.

Sources: 1. · 2.

The questions

In what era were digital displays on belts popular?

In what era were digital displays on belts popular?
mcblingking on TikTok

Answer: 2000s

LED scrolling belt buckles were a defining accessory of the mid-2000s "McBling" era (roughly 2003–2008), a maximalist, logo-heavy aesthetic born out of hip-hop's bling culture and reality TV excess; think Von Dutch hats, Ed Hardy, and Juicy Couture tracksuits. Each buckle housed a tiny programmable LED dot-matrix display; tiny buttons on the back let you type in your own name, a phrase, or a message, which then scrolled across the buckle in glowing red or blue text. They snapped onto any standard belt strap, making them an easy, affordable way to stand out at clubs, parties, and under UV blacklight, exactly the kind of flashy, look-at-me accessory the era was built on. I always wondered what happened when the battery ran out. Did people have to charge the belts?

The hints

  1. This was the golden age of Von Dutch trucker hats and Ed Hardy tees.
  2. Paris Hilton and Nicole Richie were driving an RV around America on TV, calling everything 'hot.
  3. Jay-Z had just traded in his jerseys for crisp jeans and button-ups, and half of hip-hop followed his lead.
  4. I remember these from when I was a kid. Every time I saw one, 50 Cent started playing in my head.

Which supermodel famously told Vogue in 1990, "We don't wake up for less than $10,000 a day"

Which supermodel famously told Vogue in 1990, "We don't wake up for less than $10,000 a day"
Peter Lindbergh/Vogue

Answer: Linda Evangelista

In 1990, Linda Evangelista told Vogue, "We have this expression, Christy and I: we don't wake up for less than $10,000 a day," a line about herself and Christy Turlington that's gone down as the most quoted (and most misquoted, often rendered as "get out of bed") sentence in modeling history. That same year, all five women on this cover, Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington, and Cindy Crawford, appeared together for the first time, photographed by Peter Lindbergh in New York's Meatpacking District for the January 1990 issue of British Vogue. The image is widely credited with launching the entire concept of the "supermodel": women famous enough to be recognized by first name alone, commanding fees and cultural power that rivaled actual celebrities. It was influential enough that George Michael cast all five in his "Freedom! '90" music video after seeing the cover.

The hints

  1. One of the wrong answers became French Vogue's first-ever Black cover model in 1988.
  2. One of the wrong answers largely stepped back from modeling by the 2000s and passed a few years ago.
  3. One of the wrong answers later founded a nonprofit called Every Mother Counts, focused on maternal health.
  4. Nicknamed 'The Chameleon'.

Sources: 1 · 2 · 3

What year was Goyard's iconic chevron 'Goyardine' canvas pattern designed?

What year was Goyard's iconic chevron 'Goyardine' canvas pattern designed?
Goyard

Answer: 1892 years

Edmond Goyard created the "Goyardine" canvas in 1892, inspired by his own family history. The Goyards had been "Compagnons de Rivière," a guild of log drivers who floated firewood down rivers from the Morvan forests to Paris, and the pattern's piled-up dots are meant to evoke stacked logs. The dots also form three chevrons stacked together into the shape of a "Y," the central letter of the Goyard surname. Edmond signed his canvas with his own name in white lettering, just as a painter signs a painting, making him the first Parisian trunk-maker to do so. Unlike Louis Vuitton, Chanel, or Gucci, which all monogram around a founder's initials, Goyard's design leans on a single letter pulled from the middle of the name instead. The canvas itself was also a technical innovation: a waterproof linen-and-cotton weave, lighter and more durable than the plain linen other trunk-makers were using at the time.

The hints

  1. Ellis Island began processing immigrants in New York Harbor the same year.
  2. James Naismith's official rules for a brand-new game called 'basketball' were published in a school newspaper that same January.

Sources: Official Goyard History · Provenance

Round three — sketch from memory

Vivienne Westwood "Buffalo" Mountain Hat

Vivienne Westwood "Buffalo" Mountain Hat

Vivienne Westwood "Buffalo" Mountain Hat worn by Pharrell at the 2014 Grammy Awards

Play the September 18, 2026 issue

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